BC
A UX PERSPECTIVE

First Responders

PROJECT OVERVIEW

Design a first responder brand energizer that incorporates California Casualty branding.

LENGTH        CLIENT        

1 Week               First Responders           

CHALLENGE  

The design will need to appeal to first responders and communicate the exclusive insurance California Casualty offers.

SOLUTION

Design a brand energizer that incorporates California Casualty branding, promotes the company's Harley giveaway, and entices first responders to get an insurance quote. 

Initial sketches of brand energizer: a shield that encompasses the California Casualty promise, first responder logos, and provides a call to action URL.

Initial sketches of brand energizer: a shield that encompasses the California Casualty promise, first responder logos, and provides a call to action URL.